Giving Back and Redefining Luxury for Real People

Born in the Swiss Alps and raised on Sunset Strip, Alp-n-Rock offers the finest in ultra-luxe t-shirts with a purpose. Alp-n-Rock draws its inspiration from the glamorous alpine resorts of Europe - St. Moritz, Zermatt and Gstaad - where fashion is as important as sport, and comfort and style go hand-in-hand. The attitude is strictly Rock-n-Roll: bold, sexy and just a little bit twisted. Alp-n-Rock redefines luxury: live life on your own terms, feel connected and create change.

Alp-n-Rock launched their hot, new line in fall 2008 with the ever innovative, reversible long-sleeved women's and men's tees. Made from an exclusive 2-ply fabric with an exquisite eye for detail, every style was a conscious tribute to the environment as it successfully combined eco-friendly production with high fashion design and quality. The result continues to attract a loyal clientele from elite sportsman to fashionistas and the like. Aficionados are awed with each new collection bearing striking original artwork by commissioned artists, leather patches, embroidery and hand stitching. It’s the consistently positive response to Alp-n-Rock’s fresh approach to comfort and style that has inspired the brand’s future collections. Each design is manufactured in a limited quantity for a truly unique clothing experience that manages to sell out every season!

Alp-n-Rock was created as a vehicle to raise funds for philanthropic endeavors. We will donate 10% of profits to Room to Read to fund girls' scholarships in developing countries around the world, giving girls the lifelong gift of education.

Alp-n-Rock is the only US born clothing brand that offers edgy alpine designs mixing a European aesthetic, quality and luxury with casual California comfort all the while striving to break the cycle of poverty, one child at a time.

Live Life on Your Own Terms