Giving Back and Redefining Luxury for Real People

Born in the Swiss Alps and raised on Sunset Strip, Alp-n-Rock offers the finest in ultra-luxe t-shirts with a purpose. Alp-n-Rock draws its inspiration from the glamorous alpine resorts of Europe - St. Moritz, Zermatt and Gstaad - where fashion is as important as sport, and comfort and style go hand-in-hand. But its attitude is strictly Rock-n-Roll. Bold, sexy and just a little bit twisted, Alp-n-Rock redefines luxury: live life on your own terms, feel connected and create change.

Alp-n-Rock's first collection for Fall '08 offers long-sleeved women's and men's tees, fully reversible and made from an exclusive 2-ply fabric with an exquisite eye for detail. All shirts bear striking original artwork by commissioned artists and feature leather patches, embroidery and hand stitching. Each design is manufactured in a limited quantity for a truly unique clothing experience.

Alp-n-Rock was created as a vehicle to raise funds for philanthropic endeavors. We will donate 10% of profits to Room to Read to fund girls' scholarships in developing countries around the world, giving girls the lifelong gift of education.

Alp-n-Rock is the only US made clothing brand that offers edgy alpine designs, mixing a European aesthetic, quality and luxury with casual California comfort while striving to break the cycle of poverty, one child at a time.

Live Life on Your Own Terms